Suzanne Andora Barron Joins Reputation Architects in New York

NEW YORK, November 2, 2010 – Suzanne Andora Barron has joined Reputation Architects in New York, where she will focus on communications strategy, expert positioning and issues management in the areas of legal affairs, trade and economic policy and government investigations. She brings extensive experience in the technology, financial and professional services, healthcare and consumer products sectors.

“Suzanne’s broad industry background and issues communications experience are
exceptionally well-aligned with the interests of our clients and the kinds of business issues and reputational challenges we help them navigate,” said Jon Goldberg, Reputation Architects’ founder and chief executive. “These include trade and related policy issues, which will continue to be front and center for manufacturers, as well as the likely surge in Congressional investigations focused on the healthcare, pharmaceutical, medical device and energy sectors, among others, following the mid-term elections.”

Most recently, Andora Barron was an independent consultant. Previously, as a vice president at Edelman, she managed global communications programs for The Samsung Group and, later, for the Korean Foreign Trade Association, helping the association and the Korean government promote the liberalization of the Korean market and the quality of Korean products to U.S. audiences. Previously, she was an international client services manager at Public Korea in Seoul, where she used her understanding of Korean culture and language in her work for The Sunkyong Group, Qantas Airways and Castrol Motor Oil. She began her career in Washington as a staff assistant to Congressman John D. Dingell’s Oversight and Investigations Subcommittee.

Andora Barron holds a B.A. in political science from William Smith College and an M.B.A. from Yonsei University in Seoul, Korea.

Reputation Architects Inc. is a public relations and management advisory firm dedicated to building, protecting and restoring organizational reputations in an age of evaporated trust and unprecedented stakeholder engagement. With offices in New York, London and Frankfurt, Reputation Architects’ principal services include strategic counsel and tactical execution in the areas of reputation assessment and planning; corporate and executive positioning; reputation risk reduction; crisis management; litigation support; and legal and professional marketing communications. The firm’s clients include leading public and private companies, financial and professional services firms, industry associations and non-profit institutions.