About Us

Reputation What?

Reputation Architects strikes many people as an unusual name for a communications firm. That’s totally intentional. We chose our less-than-obvious moniker to spark questions and inspire conversations about a subject that companies far too often treat as an afterthought.

Clients turn to us for help in many different situations:

When product or service failures or breaches of trust put reputation and revenues in jeopardy
When lawsuits, government inquiries or online attacks raise questions about integrity and leadership
When mergers, acquisitions, reorganizations or leadership changes hinge on gaining the support of hard-to-reach audiences
When repairing reputational damage and restoring trust lost to crisis is a top priority

While we can’t design your new offices, we can definitely help you lay a solid foundation for growth, tear down walls between you and your key audiences, erect protective barriers against harm and tower above your competition. So, please ask us about our name and what we can build for you. There’s nothing we like talking about more.

But, sorry, we don’t do kitchens.

Looking for a client list?

We’re extremely proud of our clients and the exceptional work we do for them. You’ll just have to trust us on that, because the work we stake our reputation on we never, ever speak about. Our clients like it that way. You would, too.

So, if you’ve come looking for an exhaustive client list or detailed case studies, we’re sorry to disappoint you. Discretion is serious business for us.

We welcome the opportunity to discuss whatever situation has brought you here — in complete confidence, of course — and tell you about our relevant experience and how we can help. Just give a call or send a message.

Trust us. No one will ever know.

Our Senior Architects

Jon Goldberg - Founder & Chief Reputation Architect

Jon Goldberg has devoted more than 30 years to helping organizations of all sizes to enhance their reputations, protect themselves from harm and transform reputational challenges into opportunities to demonstrate leadership, integrity and caring. Over the years, Jon has advised countless clients in virtually every industry, so in the interest of space we’ll just say he’s pretty much seen everything. Jon is a frequent speaker, author and media commentator on reputation and crisis management. Trained as a journalist in his callow youth, Jon now serves as a director-at-large of PRSA-NJ and a member the executive committee of PRSA’s Counselors Academy, a peer-to-peer network of independent PR agency principals and leaders in the U.S. and Canada.

Joann Krakowski - Account Manager

Joann specializes in social media management, content development, e-mail marketing, digital advertising and analytics for a wide range of clients. She has extensive experience working with hospitals, physician practices, medical spas, educational institutions, non-profits and luxury consumer brands. Joann began her communications career in multi-cultural marketing, creating content in English and Spanish for both digital and traditional media platforms. She holds a bachelor’s degree in public relations from Quinnipiac University.

Phil Vehap - Creative Director

Phil Vehap has more than 20 years of experience in print and multimedia design, visual merchandising and events spanning consumer products, health care, retail, senior living, beauty and fashion. As director of global visual merchandising at Avon, Phil led the rollout of the company’s inaugural retail initiatives on four continents. He also served as senior director of advertising and events at Saks Fifth Avenue and is a founding partner of the boutique branding agency, Think Brands NYC. Phil graduated from the Fashion Institute of Technology with a BFA in Graphic Design and Advertising and is a tenured adjunct professor at FIT.

Kate Alexander - Senior Reputation Architect

Kate has led award-winning global campaigns across the corporate, financial services and professional services sectors for clients such as PricewaterhouseCoopers, King & Spalding, Capital One, American Express, TXU and AIG. An expert in executive and professional visibility and media relations, Kate’s work for the international law firm King & Spalding was recognized as the top legal media relations campaign of 2009 by PR News. Before joining Reputation Architects, Kate spent nearly nine years at Porter Novelli, where she rose from account executive to senior vice president. A graduate of Fordham University, she began her public relations career at Creamer Dickson Basford.

Joyce Callo - Multimedia Director/Producer

Joyce is an Emmy Award-winning writer and director and the creative visionary and technical perfectionist behind Reputation Architects’ award-winning video work. Prior to earning her MFA in writing/directing with honors from Columbia University, Joyce was co-head of global video production at Edelman, where she produced everything from b-roll to multi-camera, multi-location live global events, and more VNRs and celebrity SMTs than she cares to admit. When not chasing the perfect cloud with her crew, Joyce continues to work on her own feature and short film projects, which have won numerous awards and played to critical acclaim at dozens of film festivals around the world.

Gary Spanedda - Design & Production Director

Gary has held senior creative management roles at Revlon, MasterCard Worldwide, Estee Lauder and Eastman Kodak, and is a founding partner of the boutique branding agency, Think Brands NYC. In addition to directing print production, quality assurance and creative workflow, Gary advises clients on digital asset management and other topics. Gary graduated from the Hartford Art School at the University of Hartford with a BFA in commercial arts and photography.

Jon Goldberg - Founder & Chief Reputation Architect

Jon has devoted more than 30 years to helping organizations of all sizes to enhance their reputations, protect themselves from harm and transform reputational challenges into opportunities to demonstrate leadership, integrity and caring.

Kate Alexander - Senior Reputation Architect

Kate has led award-winning global campaigns across the corporate, financial services and professional services sectors. An expert in executive and professional visibility and media relations, Kate’s work was recognized as the top legal media relations campaign of 2009 by PR News.

Joann Krakowski - Account Manager

Joann specializes in social media management, content development, e-mail marketing, digital advertising and analytics for a wide range of clients. She has extensive experience working with hospitals, physician practices, medical spas, educational institutions, non-profits and luxury consumer brands.

Joyce Callo - Multimedia Director/Producer

Joyce is an Emmy Award-winning writer and director and the creative visionary and technical perfectionist behind Reputation Architects’ award-winning video work. Joyce has produced everything from b-roll to multi-camera, multi-location live global events.

Phil Vehap - Creative Director

Phil Vehap has more than 20 years of experience in print and multimedia design, visual merchandising and events spanning consumer products, health care, retail, senior living, beauty and fashion.

Gary Spanedda - Design & Production Director

Gary has held senior creative management roles at Revlon, MasterCard Worldwide, Estee Lauder and Eastman Kodak. In addition to directing print production, quality assurance and creative workflow, Gary advises clients on digital asset management and other topics.

Ready to Make Your Reputation a Priority?

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info@reputationarchitects.com

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75 Eisenhower Parkway
Suite 140
Roseland, NJ 07068

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973.241.1000

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For immediate crisis assistance in an emergency, call our crisis center 24/7: 844-RA-CRISIS (844-722-7474)