Why We’re Not Inviting You to Another Webinar

Why We’re Not Inviting You to Another Webinar

People keep asking me when we plan to do a webinar offering up our sage advice on communicating during a pandemic crisis. I’m flattered by the suggestion. Really. If my inbox is any indication, however, people already have an abundance of webinars to tune into –...
It’s Time for Thoughtful Leadership

It’s Time for Thoughtful Leadership

A version of this article appeared originally on Spin Sucks. “You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The Princess Bride Recently, I read an article about what marketers get wrong about thought leadership. The...
Why PR Must Own Online Reputation and PESO

Why PR Must Own Online Reputation and PESO

It’s easy to understand why organizations continue to be seduced by the ridiculous pitches of online reputation repair consultants who promise to make negative search results vanish, guaranteed! For one thing, few of us ever fully outgrow our childhood fascination...