Risk & Reputation Insights
Observations, ideas and caustic commentary at the busy crossroads of reputation, culture and common sense

How to Dodge the Delete Key and Deliver a Media Pitch Reporters Can’t Resist
There is no doubt that a great media story can do wonders for a company’s reputation and revenues. But generating such stories is harder than it used to be. Thanks to the faltering economics of the news business, the days of schmoozing friendly reporters over lunch...

Building Crisis Immunity: Why Crisis Immunization is the New Crisis Planning in a Post-Covid World
No one could possibly have predicted the disruption wrought by the novel coronavirus or the sheer velocity with which it spread around the globe. Many organizations that had comprehensive pandemic response plans in place discovered they couldn’t implement them quickly...

Sorry Need Not Be the Hardest Word
In January 2020 consumer electronics manufacturer Sonos ignited outrage when it announced a plan to discontinue software updates for its older products starting in May. Owners of these “legacy” products were naturally incensed, believing their smart speakers would...

It’s Time to Rethink Crisis Planning
No one could have predicted, much less prepared for, the massive disruption wrought by the novel coronavirus, or the sheer velocity with which the crisis spread around the globe. Many organizations that had comprehensive pandemic response plans in place discovered...

Why We’re Not Inviting You to Another Webinar
People keep asking me when we plan to do a webinar offering up our sage advice on communicating during a pandemic crisis. I’m flattered by the suggestion. Really. If my inbox is any indication, however, people already have an abundance of webinars to tune into –...

COVID-19: If You Haven’t Planned, Plan for the Worst
With confirmed infections and deaths mounting and growing evidence the coronavirus has been spreading undetected for weeks in the United States, the COVID-19 crisis is at a critical turning point. To date, messages from public health officials have focused almost...
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