Sorry Need Not Be the Hardest Word

Sorry Need Not Be the Hardest Word

In January 2020 consumer electronics manufacturer Sonos ignited outrage when it announced a plan to discontinue software updates for its older products starting in May. Owners of these “legacy” products were naturally incensed, believing their smart speakers would...
It’s Time to Rethink Crisis Planning

It’s Time to Rethink Crisis Planning

No one could have predicted, much less prepared for, the massive disruption wrought by the novel coronavirus, or the sheer velocity with which the crisis spread around the globe. Many organizations that had comprehensive pandemic response plans in place discovered...
Why We’re Not Inviting You to Another Webinar

Why We’re Not Inviting You to Another Webinar

People keep asking me when we plan to do a webinar offering up our sage advice on communicating during a pandemic crisis. I’m flattered by the suggestion. Really. If my inbox is any indication, however, people already have an abundance of webinars to tune into –...
It’s Time for Thoughtful Leadership

It’s Time for Thoughtful Leadership

A version of this article appeared originally on Spin Sucks. “You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The Princess Bride Recently, I read an article about what marketers get wrong about thought leadership. The...