by Jon Goldberg | Jun 29, 2020 | Crisis Management
In January 2020 consumer electronics manufacturer Sonos ignited outrage when it announced a plan to discontinue software updates for its older products starting in May. Owners of these “legacy” products were naturally incensed, believing their smart speakers would...
by Jon Goldberg | Jun 8, 2020 | Crisis Management
No one could have predicted, much less prepared for, the massive disruption wrought by the novel coronavirus, or the sheer velocity with which the crisis spread around the globe. Many organizations that had comprehensive pandemic response plans in place discovered...
by Jon Goldberg | Mar 30, 2020 | Covid-19
People keep asking me when we plan to do a webinar offering up our sage advice on communicating during a pandemic crisis. I’m flattered by the suggestion. Really. If my inbox is any indication, however, people already have an abundance of webinars to tune into –...
by Jon Goldberg | Mar 6, 2020 | Covid-19
With confirmed infections and deaths mounting and growing evidence the coronavirus has been spreading undetected for weeks in the United States, the COVID-19 crisis is at a critical turning point. To date, messages from public health officials have focused almost...
by Jon Goldberg | Dec 16, 2019 | Thought Leadership
A version of this article appeared originally on Spin Sucks. “You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The Princess Bride Recently, I read an article about what marketers get wrong about thought leadership. The...
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