by Jon Goldberg | Mar 6, 2020 | Covid-19
With confirmed infections and deaths mounting and growing evidence the coronavirus has been spreading undetected for weeks in the United States, the COVID-19 crisis is at a critical turning point. To date, messages from public health officials have focused almost...
by Jon Goldberg | Dec 16, 2019 | Thought Leadership
A version of this article appeared originally on Spin Sucks. “You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The Princess Bride Recently, I read an article about what marketers get wrong about thought leadership. The...
by Jon Goldberg | Nov 20, 2019 | Crisis Management
If you belong to one of those families with the unfortunate custom of going around the Thanksgiving table so everyone can declare what they’re thankful for, what do you usually say? Are you grateful to be among people you love? Blessed by good health or a thriving...
by Jon Goldberg | Oct 15, 2019 | Reputation Risk
A lot has happened in the two years since actress Alyssa Milano set off a viral maelstrom of conversation, introspection, legislation and litigation about sexual misconduct in the workplace after asking her Twitter followers to respond “me too” if they’ve been...
by Jon Goldberg | Sep 27, 2019 | Online Reputation Management
It’s easy to understand why organizations continue to be seduced by the ridiculous pitches of online reputation repair consultants who promise to make negative search results vanish, guaranteed! For one thing, few of us ever fully outgrow our childhood fascination...
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