A version of this article appeared originally on Spin Sucks. “You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The Princess Bride Recently, I read an article about what marketers get wrong about thought leadership. The...
Welcome. My name is Jon, and I’ll be your blogger today. A few words about me to start things off. For years, people have been telling me I should write a book. A memoir, perhaps, recounting some of the more interesting situations I’ve encountered over three decades...
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