How to Work More Effectively With Legal

How to Work More Effectively With Legal

A version of this article appeared originally in Strategies & Tactics. When trouble hits, keeping the members of a company’s crisis team aligned on strategy and focused on working in harmony is crucial. Why, then, do lawyers and PR advisers who work for the same...
It’s Time for Thoughtful Leadership

It’s Time for Thoughtful Leadership

A version of this article appeared originally on Spin Sucks. “You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The Princess Bride Recently, I read an article about what marketers get wrong about thought leadership. The...
Testing 1-2-3. Ahem.

Testing 1-2-3. Ahem.

Welcome. My name is Jon, and I’ll be your blogger today. A few words about me to start things off. For years, people have been telling me I should write a book. A memoir, perhaps, recounting some of the more interesting situations I’ve encountered over three decades...