by Jon Goldberg | May 31, 2022 | Covid-19, Crisis Planning
The only thing better than being prepared for a crisis is not to have a crisis in the first place. If that sounds easier said than done, tune in to Jon’s recent interview with Dan Farkas of The Strategic Communicator podcast for tips on how to immunize your...
by Jon Goldberg | Apr 6, 2022 | Online Reputation Management, Thought Leadership
You’ve likely heard the phrase, “It’s not what you know, but who you know.” With the limitless reach and power of social media, who knows you and what they know about you is the key to building and protecting your online reputation. Jon recently sat down with Dr....
by Jon Goldberg | Jun 7, 2021 | Crisis Planning, Reputation Risk, Thought Leadership
A version of this article appeared originally in Strategies & Tactics. Within days of the riot at the U.S. Capitol on January 6, 2021, reports began surfacing on social media of protesters who were spotted at the Capitol being fired by their employers. Some of the...
by Jon Goldberg | May 26, 2021 | Covid-19, Crisis Planning
If events of the last year have taught businesses anything, it’s that the most epic contingency plans only go so far in the face of a cascading national or international crisis. In a post-Covid world, being ready for disaster is no longer enough. Leaders must be...
by Jon Goldberg | May 10, 2021 | Crisis Planning
“When a sentence is made stronger, it usually becomes shorter,” William Strunk Jr. wrote in his diminutive masterwork on brevity, The Elements of Style. That’s also true for crisis plans. The longer a crisis plan gets for the sake of “covering all the...
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