by Jon Goldberg | Dec 8, 2025 | Crisis Management, Online Reputation Management
Oxford just named rage bait the Word of the Year—a fitting mirror for a moment when even ordinary conversations can feel like live-fire exercises. But here’s the thing leaders often miss: rage bait works not merely because people post it, but because organizations...
by Jon Goldberg | May 22, 2024 | Online Reputation Management, Reputation Risk, Thought Leadership
A version of this article appeared originally in Strategies & Tactics. Black Lives Matter. Immigration. Abortion. The war in Gaza. Lately, it seems as though not a day goes by without another organization or brand being attacked for speaking out — or, in many...
by Jon Goldberg | Apr 5, 2024 | Crisis Management, Online Reputation Management, Reputation Risk
The rapid proliferation of generative artificial intelligence (AI) and large-scale natural language models such as OpenAI’s ChatGPT and Meta’s LLaMA is reshaping the way information is gathered, analyzed and processed to feed mankind’s insatiable appetite for content....
by Jon Goldberg | May 5, 2023 | Online Reputation Management
A version of this article appeared originally in Strategies & Tactics. Countless articles suggest that the best medicine for online trolls is to simply ignore them. Responding to their taunting only feeds their egos and encourages them to continue, while ignoring...
by Jon Goldberg | Jan 10, 2023 | Crisis Planning, Online Reputation Management
From eating twelve grapes at the strokes of midnight in Spain to breaking dishes on neighbors’ doorsteps in Denmark, people around the world have no shortage of beloved traditions for bringing good fortune in the new year. Like our perpetual New Year’s resolutions to...
by Jon Goldberg and Joann Krakowski | Aug 15, 2022 | Online Reputation Management, Thought Leadership
There is no doubt that a great media story can do wonders for a company’s reputation and revenues. But generating such stories is harder than it used to be. Thanks to the faltering economics of the news business, the days of schmoozing friendly reporters over lunch...
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